Thursday, August 21, 2008
Does your practice have a keep in touch program?
A keep in touch program or campaign is a simple “system” you create to keep in touch with whomever you want to keep in touch with. J For your practitioners and clinicians this could be patients that have stopped making appointments, new prospects or leads you’ve generated, other businesses that send you referrals or new clients that you want to feel welcomed.
The people you can touch with a keep in touch program can be as varied as the ideas you come up with. As a healthcare marketer, you may decide you need several different keep in touch programs for different
The key to having a successful keep in touch program is creating a system that lets you keep in touch with people on a consistent basis, without having to spend tons of time and energy putting all components in place each and every time.
Here are a few ideas for you to create your own keep in touch system…
- Create an electronic newsletter. Inexpensive and easy to create, electronic newsletters are a great way to keep your name in front of patients and peers.
- Send inexpensive post cards. The easiest way to do this is to create an automated schedule so the post cards are sent on a consistent basis. You can teach someone in your office to input the names and chose the postcards and the messages well in advance.
- Create a special event and invite interested parties. This may be a once a month softball game or a quarterly lunch date. Anything to keep your name in front of your contacts.
- Refer people to others. Being the referral king yourself is a great way to keep your name top of mind. Think about this, when was the last time someone referred a patient to you – do you remember that person fondly? Do you feel like you owe them one? Of course you do, it’s human nature.
- Create reasons for keeping in touch, such as birthdays, anniversaries, “chiropractic week”.
For more information on creating a personalized Keep in Touch program or to receive more healthcare marketing tips like these, visit www.AMarketingConnection.com or email Kelly@AMarketingConnection.com