Friday, November 07, 2008
Most of us make a living treating the general public. We encourage repeat visits, word of mouth referrals, and cash. For those of us that accept it, the next best are patients with good insurance. Those patients tend to be repeat clients because most of the cost is defrayed.
The most efficient and cost effective way to attract specific clients is to target one specific group of people, a “target market”.
Finding that great niche
Some of us have consciously chosen to target a market; some of us have had one fall into our lap. Perhaps you happen to have friends in the personal training industry that refer clients to you regularly and you’ve become known as a good resource for their client’s type of injuries. You stumbled into this niche accidentally, which is terrific. Many practitioners wish a profitable niche would fall into their lap. If this hasn’t happened to your practice, and you’ve been investigating profitable niches where you can truly help people, there is one relatively untapped market you may not have tried yet.
Working with corporations
Most corporations have health coverage, have groups of people that are prone to experience similar injuries, and are likely to refer others like them that they know. The work you do with them can be both highly rewarding and profitable. Marketing to corporations can be easy because there are many of the same type of person in one place. You key is to get inside that place!
To your success!