Information is easily available online, but how do you find content that is accurate and relevant, content you can use reliably? 

Facts and statistics are a powerful marketing tool many marketers either don't use effectively or don't use at all. Statistics, especially new or unusual statistics, can grab your prospects' attention and entice people to read more about what you have to say. Many people are still hesitant about using alternative therapies.  Proven facts and statistics from reputable sources lend credibility and reduce skepticism from consumers.

Have you been struggling to have your business featured in your local paper but can't get the reporter to pay attention to you? Reporters like numbers -- especially numbers they can check and quote as a source.

A startling fact or statistic can be just what you need to get the attention you deserve.

There are a few things you need to know about using facts and statistics effectively and ethically in your marketing:

• The statistics you use must be 100% accurate and relevant to your audience. 
• You can't trust everything you find online to be accurate, especially when it comes to health issues.
• There are paid resources the average consumer doesn't have access to that actively search for and record statistics.
• There are statistics and facts you can use on your industry that you have to pay to access AND know where to find them.
• Finding unique and accurate information makes your marketing materials stronger, more credible and more effective.
• You can save time and money by having a professional do this work for you.  
   

On November 6, 2008, 3:00pm ET/2:00pm CT/ 1:00pm MT/ 12:00pm PT, Kelly Robbins will interview information professional Susan Wald Berkman of Research-Ability. We're going to explore ways marketing professionals and copywriters can find and use startling statistics and share with you information about an unknown specialty -- an information professional -- and show you a variety of ways to work with them.

What you'll learn in this teleseminar:

• Specific instances when a marketer should use a professional researcher
• What an "informational professional" does and how they can help you
• How an informational professional can help you improve your copy
• How a researcher can help you make more money and write faster
• When you would use an information professional although you have access to everything over the Internet
• How much it costs
• What industries research professionals can help best
• How marketers and research professionals can work together to create effective marketing materials. 

Register for this FREE teleconference now at
http://thecopywritinginstitute.com/professionalresearch.html

To your success!

Kelly Robbins 

A Marketing Connection, Inc.
Helping you connect with your customers
http://www.amarketingconnection.com

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