There is so much confusion in the supermarket these days, so I’m thrilled to hear how the new Nuval system will work.  Nuval is a Nutritional Scoring System, designed by Dr. Katz ( Former Director of Public Health at Yale and Guest lecturer at Institute for Integrative Nutrition) to help consumers make educated choices in the market. The system was designed by an independent third party (having nothing to do with government, lobbyists, etc) to simply help consumers.

The NuVal™ System (put together by leading scientists and nutrition experts) considers more than 30 different nutrients and nutrition factors – and their impact on health outcomes – to determine a food’s Score, so it gives a robust and fair account of a food’s true nutritional value. The NuVal System scores food on a scale of 1 to 100. The higher the NuVal Score, the higher the nutrition. It’s that simple. 

Pepperidge Farm Classic Hot Dog Buns has a score of 10, while Nature’s Own 100% Whole Wheat Bread score 81. Quite a difference! Going back to our organic cereal comparison, Kashi Strawberry Fields scores an 11, while Kashi 7 Whole Grain Puffs scores a 91. 

While the system will be extremely helpful for consumers, there are some misleading bits of information. The system marks fat-free milk for example as having a score of 100, yet we know countless information that talks of the ill effects of dairy.

For more information on how the system works check out the video below…look for the system to roll out in a store near you soon.

http://www.nuval.com/pages/NutritionByNumbers.aspx