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Holistic Marketing Strategies For Wellness Professionals

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How To Write Newsletters That Make Them Buy

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Tuesday, April 19, 2011
Stacey At Copy Court
Stacey Featured As Top A-List Copywriter In Internet Marketing


Ever wonder which words are the RIGHT words to use in your newsletter, website copy or program description?

The RIGHT words open opportunities, attract clients and referral partners, eliminate “objections” before they even arise and ultimately put a lot more money in your bank account.

The WRONG words push clients, partners and money AWAY – too boring like bland hospital food or too busy and overpowering like a room full of stinky candles.  

Unfortunately if you’re using the wrong words, it probably means that:

– People who need your products and services to improve their lives don’t get them

– You don’t make the money you need to develop your business

– You are starting to feel defeated – second guessing your passion, purpose and ability to profit

Most practitioners are using marketing tactics that:

• Don’t speak to people who need you

• Don’t tell people precisely what you can do for them

• Don’t work to allay their anxieties about taking immediate action or investing with you

• Don’t use past client success stories to show that your program has worked for other people 

• Don’t communicate with a consistent, believable, client-centered message

In short, thousands of holistic entrepreneurs are pursuing devastatingly self-defeating behavior that benefits no one, including themselves.

This must stop!

That’s why we are focusing so strongly on what to do, what to write and what to say at HMBA Live.

This is a final call to join us, Stacey, so we can work on your copy together and make sure you are using the RIGHT words to effortlessly attract the perfect clients who don’t even blink when you quote your fees because the words you use to describe what you do are so compelling. Would that be helpful for you?

There’s now only 4 tickets left. We’re closing down registration this Thursday or when the final 4 tickets are sold out (whichever comes first). We didn’t expect to sell out so abruptly but alas, the response was so positive after last week’s f.r.e.e. “Step Into Your Spotlight” training call. Here’s the link to the replay in case you missed it. 

It’s not too late! You are in the driver's seat. This 3-day intensive is designed to get you help you step into YOUR spotlight and make your programs irresistible to affluent clients and partners. We’ll give you all of our blueprints, checklists, heck we’ll even be writing copy FOR YOU… all you have to do is SHOW UP FOR YOURSELF.

It’s now or never, baby!

Ready to get unstuck and get into massive action? 

http://hmbalive.com

Shining the light on you,

Stacey & Carey

PS – A big, warm "Welcome home!" to all of you new readers who joined our "tribe" of wellness practitioners since last week! You're going to love the inspiration, "how-to" articles and marketing resources you find here to help you create your 6-Figure Practice - enjoy!

Teleclasses & Events

1. Monday, April 25: Holistic MBA Coaching Demo Lounge With Marc David

Topic: "How To Break-Free From Emotional Eating & Create Break-Throughs For Your Clients"

(This training is for Holistic MBA participants only.)

Holistic Entrepreneur Spotlight

 “One little tweak Stacey made in our email marketing made all the difference in our launch. We were literally panicking, throwing our hands up in the air, not getting the response we wanted, and in one hour with Stacey she gave us the magic sprinkles we needed to find our voice, connect with our audience on that human-friend level and FILL our high end coaching program!”  

 Click on the play button below to hear their story

Gary & Jeanine Henson

Gary & Jeanine Henson
businesscoach.com 


Featured Article

"How To Write Newsletters That Make Them Buy"

Do you dread writing your newsletter? Ever consider dropping it altogether because it takes too much time and no one responds, anyway?

I would, too, if that were the case. BUT...

It turns out the newsletter is one of the most effective strategies for engaging prospects, building a following, and selling more products and programs... the problem is that most people kinda suck at writing good copy that connects with their readers... which means your newsletters are ending up in the trashcan, unopened.

Copywriting is the MOST CRITICAL SKILL you need to master to become a million dollar marketer.

Why is copywriting so important?
Simply put, good copy gets readers to take action.


Can anyone learn how to do it well?
YES! With a good teacher anyone can master the art of good copywriting. (Trust me on this... you should see some of my early writings, yikes.)


Ready for a cool 5-step shortcut to writing good copy?
Next time you write your newsletter, make sure you answer these 5 questions and you'll immediately begin to write compelling copy that motivates readers to take action:


Continue reading…

What Are Stacey & Carey Up To?

May 12-14Holistic MBA Live With Stacey & Carey in sunny San Diego, CA!! Click here to reserve your ticket now. (Only 4 Tickets Left!) 

June 6-8 – Carey featured as Mastery Coach at Kendall SummerHawk’s IAWBC event in Tucson, AZ

June 9-July 6 – Stacey traveling in France with her family

Stacey & Carey Recommend



Coming this May 12th-14th

Coming this May 12-14th.....Get in a room LIVE and IN-PERSON with Stacey & Carey and over 100+ fellow holistic business owners as Carey & Stacey reveal their all-new system, titled "What To Do, What To Write & What To Say To Make Your Products, Services & YOU Irresistible To Ideal Clients And Partners...No Matter Where You Are In Your Business Right Now!" This event is going to ROCK... not to be missed... seriously. 

Only 4 Tickets Left!

http://www.hmbalive.com

Supporting your success!

Stacey & Carey

Stacey & Carey

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You're welcome to share this article. When you do, please include this complete blurb with it:

"Would you like to learn more simple ways holistic and wellness practitioners can brand, package and price their services to quickly move away from trading dollars for hours to create more money, time and freedom in their practices? Check out our website, http://www.holisticmba.com for free articles, resources and to sign up for your free instant money-maker hot hook template so you never have to stumble on your words when someone asks, 'What do you do?'"

About Carey & Stacey

Stacey Morgenstern & Carey Peters are the creators of Holistic MBA. Their training programs have helped thousands of holistic health, nutrition and wellness professionals around the world turn their holistic passion into 6-figure profits, so they can make a generous living while making a lasting difference in the world.

As certified holistic health coaches, marketing and money coaches, authors, speakers, online entrepreneurs, Carey & Stacey have achieved 6-figure and multiple 6-figure success across several fields….all while raising a family (Stacey) and running a second career as an actor (Carey).
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